Saturday, April 19, 2014
Tjaarda Design - part 8 - Fiat Auto
The job offer from Fiat came about in the winter of 1978, and turned out to be an interesting proposition in that it was a managing position for the Fiat Advanced Design Studio.
Working for such a big organization was a bit different form Tjaarda's previous experience but it was here that he was able to learn the techniques of industrial giants internal methods of management.
It was a difficult period regarding automotive design, especially at Fiat with many strikes and adverse political conditions. On the other hand many interesting developments were applied to car design such as the use of the wind tunnel for aerodynamic efficiency and the use of color-coded plastics for integrated bumpers.
Working in a design office together with 15 designers and modelers, the four years at Fiat resulted in a number of interesting prototypes with Tjaarda working this time not as an individual designer but as group manager. Following are a few of the projects which resulted in prototypes and styling demonstration models.
TIPO 4 - LANCIA / FIAT - 4 door styling models 1979
FIAT POLAND - off-road vehicle prototype 1979
FIAT BRAZIL prototype 1980
FIAT BRAZIL - small car styling model 1980
FIAT 124 - restyling prototype 1980
LANCIA Y-10 PROTOTYPE 1981
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