Saturday, April 19, 2014

Tjaarda Design - part 8 - Fiat Auto

The job offer from Fiat came about in the winter of 1978, and turned out to be an interesting proposition in that it was a managing position for the Fiat Advanced Design Studio.

Working for such a big organization was a bit different form Tjaarda's previous experience but it was here that he was able to learn the techniques of industrial giants internal methods of management.
It was a difficult period regarding automotive design, especially at Fiat with many strikes and adverse political conditions. On the other hand many interesting developments were applied to car design such as the use of the wind tunnel for aerodynamic efficiency and the use of color-coded plastics for integrated bumpers.

Working in a design office together with 15 designers and modelers, the four years at Fiat resulted in a number of interesting prototypes with Tjaarda working this time not as an individual designer but as group manager. Following are a few of the projects which resulted in prototypes and styling demonstration models.

TIPO 4 - LANCIA / FIAT - 4 door                           styling models    1979

FIAT POLAND - off-road vehicle                             prototype            1979

FIAT BRAZIL                                                             prototype            1980

FIAT BRAZIL - small car                                          styling model      1980

FIAT 124 - restyling                                                    prototype            1980

LANCIA Y-10                                                             PROTOTYPE     1981

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