Saturday, April 19, 2014

Tjaarda Design - part 8 - Fiat Auto












The job offer from Fiat came about in the winter of 1978, and turned out to be an interesting proposition in that it was a managing position for the Fiat Advanced Design Studio.

Working for such a big organization was a bit different form Tjaarda's previous experience but it was here that he was able to learn the techniques of industrial giants internal methods of management.
It was a difficult period regarding automotive design, especially at Fiat with many strikes and adverse political conditions. On the other hand many interesting developments were applied to car design such as the use of the wind tunnel for aerodynamic efficiency and the use of color-coded plastics for integrated bumpers.

Working in a design office together with 15 designers and modelers, the four years at Fiat resulted in a number of interesting prototypes with Tjaarda working this time not as an individual designer but as group manager. Following are a few of the projects which resulted in prototypes and styling demonstration models.

TIPO 4 - LANCIA / FIAT - 4 door                           styling models    1979

FIAT POLAND - off-road vehicle                            prototype            1979

FIAT BRAZIL                                                      prototype            1980

FIAT BRAZIL - small car                                      styling model      1980

FIAT 124 - restyling                                             prototype           1980

LANCIA Y-10                                                      PROTOTYPE     1981 



© Copyright Anthony Westen 
In virtue of a personal relationship exclusively written for me and my Fiat 124 Spider Blog - The Netherlands. 
Auf Grund einer persönliche Beziehung exclusiv geschrieben für mich und für mein Fiat 124 Spider Blog - die Niederlande. 

All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Anthony Westen - Netherlands.