Tuesday, July 10, 2012

La Fiat Centoventiquattro

La Fiat Centoventiquattro . . . UN AUTOMOBILE PER FAMIGLIA
(an automobile for the whole family and how to sell that specific aspect in the best way to your buying audience ) !

The driver of the Fiat 124 in this short movie is Rémy Julienne (born April 17, 1930). He is a pioneering French driving stunt performer frequently called on his services for TV and film commercials, stunt coordinator, assistant director and occasional actor. He is also a former rallycross champion and 1956 French motorcross champion.

He is a veteran of over 1,400 films. Notable large film projects in which he has arranged stunts, consulted or manufactured special stunt cars include The Italian Job and six James Bond films, five of which were directed by John Glen and three with his sons Dominique and Michel.

At the end it is said loud and clear once more:
La Fiat Centoventiquattro . . . un automobile per famiglia !